In the heyday of the bourgeois Boca Raton private club era, Boca Lago Country Club was considered by some as one of the top clubs in this swanky South Florida market. In the last decade, however, Boca Lago struggled to retain and attract new members — like many aging clubs across the country — and closed one of its 9-hole layouts.
ne thing I hear very often when talking about best practices for working with third parties involves making sure you collect customer data of your golfers, regardless of the channel through which they booked the reservation. I get it. It makes sense.
ClubCorp, the world’s largest owner of private clubs, just took a big bite into the technology-driven alternative golf business when it recently acquired a controlling interest in BigShots Golf.
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Brought to you by ValleyCrest Golf Maintenance Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.