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  • The Waiting Game

    The juxtaposition was jarring. As the greatest female players in the world were teeing off in the professional season’s first major, the ANA Inspiration at Mission Hills in Rancho Mirage, California, the buzz was about how lush and soft the Dinah Shore Tournament Course was playing, and how thick and deep the rough was.Read More

  • Keeping It In The Family

    Even with a growing portfolio of courses, Wilson Golf remains committed to running its facilities like mom-and-pop operationsRead More

  • In Rarefied‭ ‬Air

    With a rich tradition and a new owner committed to improving amenities, Sultan’s Run is re-establishing itself in the Indiana marketRead More

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  • Leveraging Loyalty
  • Leveraging Loyalty

    Loyalty is a vastly misunderstood and often misused term. In this video outtake from the NGCOA Annual Conference, hear stories from peers who’ve used loyalty programs to enhance stability and drive profits. Find out why loyalty programs work and learn how to develop a system that keeps customers coming back for more.Read More

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Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

June 2015 Issue
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