When it comes to creating a cult brand—one that customers will blindly follow, paying what you ask them to pay or doing what you ask them to do—it’s all about relationships. So says Scott Deming, the outgoing and personable business consultant who headlined the NGCOA’s Annual Conference in San Antonio.
Operating in the shadow of numerous exclusive clubs, Poxabogue Golf Center has created a niche in New York's famed Hamptons
After an unexpected turn for the better in the local economy, Walnut Creek Country Club is positioning itself for a robust future
Scott Deming, a business consultant and the keynote speaker at the 2015 NGCOA Annual Conference, has found that the most successful companies are those which forge emotional relationships with their customers
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Golf Business - The Official Publication of the NGCOA © 2013 | ngcoa.org