Technology marketed to golfers and considered a potential source of industry discomfort used to be things like non-conforming equipment—self-correcting golf balls, drivers with melon-sized heads or irons with grooves too deep or too close together.
Simulators may be costly, but are they the right investment?
The cover story for Golf Business in September 2000 was “Getting Comfortable with E-Commerce” and today you could say golf has moved from getting comfortable with e-commerce and technology to a full-blown, committed relationship.
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