Strategic planning for golf resort renovation is complex and challenging, with a myriad of factors to consider and implement. Creativity and vision are intangible yet critical elements that can make a lasting difference, as many resorts and destinations are discovering.
Imagine on Monday, you discover that your meticulous, rule-following accountant and creative, eccentric marketing person have switched positions. How’s this likely to work out? In truth, some variation of this misalignment is common in most organizations.
The budget forecast at Waterchase Golf Club in Fort Worth, Texas, pegs annual green-fee revenue from outside tournaments at approximately $325,000 — about a quarter of total income from golf play. A profitable year thus calls upon General Manager Jason Heitschmidt and his team to do great work servicing this category. But that doesn’t mean every outside group is a proper fit for Waterchase.
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Brought to you by ValleyCrest Golf Maintenance Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.