As the golf industry calls for more diversity, change is still slow.
Most clubs struggled with the mechanics of retail commerce during the COVID-19 crisis. Cash was discouraged, as the virus could live up to five days on a $20 bill and be touched by dozens of hands. Credit cards were better, but not if golfers congregated at the counter to use them, violating the rules of social distancing. So what to do?
Highland Falls transforming for home-base feel
Resources and programs to prepare golf course owners and operators for dealing with the myriad uncertainties, disruption of business, and potential outcomes of the coronavirus pandemic
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