In the best of worlds, you would always answer “yes.” Fact is, though, every business has some employees who have a tendency to look on the dark side of things, a habit that can create negative interactions with customers. Regardless of the reason, a grumpy employee alienates guests—and that means lost sales and lower profits.
Years ago, cozy familiarity between customers and an outside-services worker may not have flown. But a growing number of golf facility operators are spotlighting and empowering their service staff more prominently, making customer-facing workers of all ranks part of the marketing effort.
Sooner or later, your best employees move on to other jobs, carrying with them whatever time and money you had invested in their development. Fortunately, there are things you can do to stem that loss. By establishing and nurturing a company-wide mentoring program, you can retain valuable intellectual assets while transferring skills from senior employees to junior ones.
Roger Miers, owner of RiverPines Golf in Johns Creek, Georgia, shares his experiences in changing the way he approaches business and creating a culture of service excellence.
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