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  • A New, “Moneyball” Approach to Instruction and Coaching

    It’s a 2024 priority at Cyprian Keyes Golf Club to run a cost/benefit analysis on their Toptracer Range installation. Long owned and managed by David Frem, the upscale semi-private facility in central Massachusetts is looking to up its customer-relations game, with instruction as a catalyst. This requires intel on the connection between game-improvement and levels of golfer engagement that can generate greater loyalty and higher spend-per-visit or spend-per-season.Read More

  • Millennial Management

    MEET THE NEXT GENERATION GOLF COURSE OWNERRead More

  • Going Green

    STRATEGIES FOR ECO-FRIENDLY ADJUSTMENTS AT YOUR COURSERead More

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  • GBL Tech Talks With Parker Cohn and Host Harvey Silverman
  • GBL Tech Talks With Parker Cohn and Host Harvey Silverman

    It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.Read More

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Visit the Owner’s Manual library within the GB Archive for practical, small business insights and know-how for your golf operation.Read More

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