June 2013
From the CEO
From the CEO
Over the past three years, the golf industry has developed a number of programs that will, if implemented properly and widely, substantially move the needle in terms of new golfers and rounds played
Cover Stories and Features
Fertile Ground
Underserved demographics represent a substantial source of new business for golf
Pioneering Spirit
Six innovators who are blazing new trails for women in golf
Case Studies
A Full Range of Lessons
Course owners would do well to listen to the advice offered by frequent range visitors
Creating Camelot
A thriving league program has helped establish Camelot Golf Club as a haven for women
Industry News and Trends
Brighter Days Ahead
By early summer 2012, course operators were speaking in glowing terms about the road to recovery and how rounds and revenues were charging back to levels not seen since the Great Recession of 2008
Dangerous Waters
In mid-January 2009, US Airways Flight 1549 was on its way to Charlotte, North Carolina, when, two minutes after takeoff, a flock of Canadian geese flew into the aircraft, causing both engines to fail
Strong Attraction
Attracting members and fostering customer loyalty are two of the most vexing problems golf course operators currently face
NGCOA News
Beating the Drum
NGCOA joins industry partners to once again share the impact of the game and business
Calling Card
Here’s the Beef
Fast-food chain Wendy’s made the slogan “Where’s the Beef?” a universal catchphrase in the mid-1980s, but the Boss Burger served in the Trophy Room Restaurant at ASU’s Karsten Golf Course is taking the concept to new heights