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  • Marketing Mastery

     In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy that’s best short and sweet. Yet context and preparation is needed when human interaction is involved. The more time and energy you invest upfront, the more time, money and headaches you’ll save down the line.Read More

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  • Talking With Sanford
  • Talking With Sanford

    U.S. Rep. Mark Sanford, the former governor of South Carolina and current representative of the First District of South Carolina, recently visited the NGCOA to chat with CEO Jay Karen about a host of topics, including the H-2B program and restoring the returning worker exemption, the industry’s support of rescinding the U.S. Labor Department’s overtime rule, tax reform and disaster relief fairness.Read More

December 2017

Cover Stories and Features

Identifying Your Golfer
 On the surface, marketing for a golf course seems simple enough. Post a few pretty pictures of the course on a website, include the rate and how to reserve a tee time. What’s so tough about that, right?Read More

Marketing Mastery
 In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy that’s best short and sweet. Yet context and preparation is needed when human interaction is involved. The more time and energy you invest upfront, the more time, money and headaches you’ll save down the line.Read More

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Golfzon

Featured Resource

Owner's Manual

Owners Manual IconBrought to you by Yamaha
Visit the Owner’s Manual library within the GB Archive for practical, small business insights and know-how for your golf operation.Read More

November 2017 Issue
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  • DIGITAL FLIPBOOK


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