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  • GBC 2020
  • GBC 2020

    Golf Business Conference is the National Golf Course Owners Association’s (NGCOA) annual member meeting, and is the industry’s largest gathering of golf course owners and operators.Read More

January 2020

From the CEO

No Crying Over Spoiled Milk
 I’m going to throw a question out there that might seem counterintuitive to many of our readers. Should golf course operators learn to get comfortable with seeing holes on the tee sheetRead More

Cover Stories and Features

Orlando Links Abound
 The City’s ‘Other’ Attraction ThrivesRead More

Going Green
 Claude Pardue Goes Old-School, Overseeding To Bring In BusinessRead More

Schaal’s Looking Back, and Ahead
 Since the 1995 cover story, he’s learned some lessons, and taught someRead More

Protect Your Team
 Off-Season Focus on Safety Pays Many DividendsRead More

Case Studies

Athleisure Trend Breaking Traditional Golf Molds
 In the old days (which, in many cases, was not too many days ago), you couldn’t walk to the first tee wearing leggingsRead More

A Look Back at 1995
 Golf Business magazine celebrates 25 yearsRead More

Secret Shoppers Get Tech Advantage
 The secret shopper is getting more sophisticated. At least that’s the case with 59club USARead More

Farewell, 2019 — Hello, 2020
 Happy New Year! Before we begin to look ahead, let’s take a brief look back at 2019.Read More

Speak Now Or Forever Hold Your Peace
 If you recall my last column, “Tee Time is Money,” I revealed the state of Texas comptroller of public accounts had ruled against an online tee time agentRead More

Themed Menus Build Sense Of Community
 The term “overchoice” was coined by Alvin Toffler in his 1970 book Future Shock, which described the detrimental effects of too much change in too short a time frame.Read More


‘Course Within a Course’ Opens at Mission Inn Resort & Club
 The adage “Don’t do business with family” certainly doesn’t apply at Mission Inn Resort & Club in Howey-in-the-Hills, FloridaRead More

Being Social
 Influencer Marketing in an Overcrowded Social LandscapeRead More

Boar’s Head Resort Enters New Era of Golf
 The historic Boar’s Head Resort in Charlottesville, Virginia, is writing a new chapter in its storyRead More

Wynn Melds Old With New
 A lot of owners believe that the key to effective marketing is to always present your course as new and fresh. Come see the new bunkers or check out the new tee box, which totally changes the strategy of the hole – that sort of thing. But a lot of times the best way to advance what’s new is to stay rooted in the history of the land. Read More

Designers Adapting To Golf’s New Reality
 Thank goodness nobody asked him to play it. When Jack Nicklaus recently renovated the Great Waters course at Reynolds Lake Oconee in rural GeorgiaRead More



Featured Resource

Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

January 2020 Issue

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