Current Issue

  • Tossing a Life Raft

    Management companies offer aid to owners on an islandRead More

  • Selling Green‭,‬ Seeing Green

    By selling a portion of its land to developers, Greenacres Country Club in southern New Jersey bought itself a new lease on life that's given the once-struggling facility a bright, sustainable futureRead More

  • A Strong Hand On The Brand

    Tanglewood Resort–set on the Texas-Oklahoma border–isn't like other golf facilities in its region, and longtime golf director Mike Fish makes sure it stays that way through a service philosophy focused on memorable experiencesRead More

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Online Exclusives

  • Insight from the Insider, Part II
  • Insight from the Insider, Part II

    In the second half of this two-part interview, Jaws discusses how both football and golf are similar in how they’re operated, how competition breeds success in his management style and what golfers can expect from his facilities in the future.Read More

April 2017

From the CEO

Vantage Point
One year ago, the The Wall Street Journal printed its piece, “Americans Want to Play Golf—Until They Try It.” The article suggested golf courses are like gas stations: “Come or don’t come. Here’s the price.” Implicit in that statement was that the experience at golf courses might be seen as a nothing-special commodity no better than your typical gas station.Read More

Cover Stories and Features

Fitness Focus
Unless there’s something profoundly unusual about residents of Kansas City or eastern South Dakota, a business model has emerged with major potential to revitalize golf by pairing it with fitness-club membership then scaling the whole thing up, at a profit.Read More

A Local Flavor
Tim Gordon uses his northeastern roots to deliver a neighborhood feel at Niblick GolfRead More

Tossing a Life Raft
Management companies offer aid to owners on an islandRead More

The Sound of Silence
There may always be those select few golf course operators who are adamant about remaining faithful to the game’s longstanding traditions. The serene silence that hovers across 18 holes is usually only broken by the quiet chirp of a nearby bird or the swish of a club.Read More

Case Studies

A Strong Hand On The Brand
Tanglewood Resort–set on the Texas-Oklahoma border–isn't like other golf facilities in its region, and longtime golf director Mike Fish makes sure it stays that way through a service philosophy focused on memorable experiencesRead More

Selling Green‭,‬ Seeing Green
By selling a portion of its land to developers, Greenacres Country Club in southern New Jersey bought itself a new lease on life that's given the once-struggling facility a bright, sustainable futureRead More

The Royal Family
The Kings do it all at Pennsylvania’s Moccasin Run Golf Club, which the family has owned and operated for the better part of three decadesRead More

Industry News and Trends

Standing Tall
It’s a beacon of freedom and symbol of hope.Read More

The Right Investment
A CEO and department head were having a conversation after a monthly strategy meeting, where the focus was on employee training. The CEO said, “What if we spend all this money training staff and they leave us?” The department head replied, “What if we don’t train and they stay?”Read More

NGCOA News

A Decade of Prominence
We Are Golf will celebrate the 10th anniversary of National Golf Day this month in Washington, D.C. Join owners and operators like you as we share golf’s positive message with lawmakersRead More

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Featured Resource

Owner's Manual

Owners Manual IconBrought to you by Yamaha
Visit the Owner’s Manual library within the GB Archive for practical, small business insights and know-how for your golf operation.Read More

April 2017 Issue
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