You aren’t well suited to run a golf operation if you can’t handle what Mother Nature dishes out. This is all the more true as climate change produces increasingly extreme conditions. Hurricanes in the Southeast, wildfires in the West and rising sea levels have been in the news extensively, leaving a tally of damage in their wake. Last spring’s Kilauea Volcano in Hawaii wasn’t related to global warming, nor was Alaska’s recent major earthquake — they’re just further cases of the disruption and damage our environment serves up.
If there’s ever a time and place to stay away from your golf course, it’s Chicago in the winter. What are you going to do, build snowmen on the greens? Skip balls across frozen ponds?
Have you ever been to a restaurant, hotel or golf course that had great food, accommodations or golf facilities, but poor service? Did you go back? How about one with “ok” food or facilities, but great service? Makes a difference, doesn’t it? In your business, you are responsible for making excellent service happen — not your employees.
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