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  • Combating Compounding Damage

     You aren’t well suited to run a golf operation if you can’t handle what Mother Nature dishes out. This is all the more true as climate change produces increasingly extreme conditions. Hurricanes in the Southeast, wildfires in the West and rising sea levels have been in the news extensively, leaving a tally of damage in their wake. Last spring’s Kilauea Volcano in Hawaii wasn’t related to global warming, nor was Alaska’s recent major earthquake — they’re just further cases of the disruption and damage our environment serves up.Read More

  • Connecting with Golfers in Off Season a Must

     If there’s ever a time and place to stay away from your golf course, it’s Chicago in the winter. What are you going to do, build snowmen on the greens? Skip balls across frozen ponds?Read More

  • Do Your Customers Need Some Privacy?

    ne thing I hear very often when talking about best practices for working with third parties involves making sure you collect customer data of your golfers, regardless of the channel through which they booked the reservation. I get it. It makes sense.Read More

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Profile: Melinda Evans
The co-owner of North Star Golf Club sounds off about operating a golf facility along The Last FrontierRead More

Profile: Mark Burnett
ClubCorp's Executive Vice President of Golf and Country Clubs is reshaping today’s club experienceRead More

Making the Healthy Choice
Menu items to help your club bring the U.S. Dietary Guidelines to lifeRead More

Credit Card Pricing: How Does it Work?
When negotiating merchant account contracts, it pays to be familiar with the credit card industry’s jargonRead More

Happy Holidays
Tips to connect with customers during the holiday seasonRead More

Cashing Out
Getting the most out of your businessRead More

Safe Haven
Controlling workers’ compensation costs can be crucial to bottom-line successRead More

The Augusta Effect
Course owners and operators react to Augusta National's decision to open membership to womenRead More

Monitor Your Reputation
Ever wonder what people are saying about your business? Here are a few resources to track your club's reputation onlineRead More

Effective Communication in the Workplace
Reliable concepts and techniques leaders can use to encourage information-sharing within their companyRead More

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Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

February 2019 Issue
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