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Online Exclusives

October 2019

Hidden in Plain Sight


Identifying and Mitigating Unconscious Bias in Yourself and Your Workplace

By Dr. Steve Yacovelli

Three fun facts for you to ponder:
• Studies show that résumés with “white” sounding names (like “Greg”) were 50 percent more likely to get a callback for an interview by potential employers than more stereotypically African-American sounding names (like “Jamal”), even when the résumés were identical aside from the name.

• Brunette and redhead women’s salaries are approximately 7 percent less than their blonde counterparts.

• And almost 60 percent of corporate CEOs are over six-foot-tall; a large disproportion compared to the fact that less than 15 percent of American men are over this height. In a popular political television show, one character says, “Washington, Jefferson, Lincoln. Tall men make great presidents.”

What do these three factoids have in common? They are examples of what is called “unconscious bias,” and actions taken because of those unconscious or hidden biases. But what specifically are these hidden or unconscious biases, and more importantly how can you start to manage them so you’re making the right decisions in your workplace and our world? Let’s explore.

What is “Unconscious Bias”?
Hidden or unconscious bias is the preference for or against a person, thing or group held at an unconscious level. This means you don’t even realize your mind is holding onto this bias of, say, that person on the phone who is speaking English as a second language, or that effeminate man in front of you at the restaurant who isn’t what you were taught as “masculine.” In contrast, an overt – or explicit – bias is an attitude or prejudice that one endorses at a conscious level; it’s obvious and blatant.

Research on hidden bias shows that, regardless of the best intentions, most people hold deep-seated resistance to the “difference” of others, whether that difference is defined by evident factors as race, gender, ethnicity, age or physical characteristics, or more subtle ones such as background, personality type, experiences or even sexual orientation. But bias can also exist in a positive sense:You may favor your family, your community and people with whom you feel a connection based on shared characteristics or experiences (like people who work for the same company or went to the same university as you).

These hidden biases aren’t purposely or consciously created; they are products of your brain’s self-generated definition of normal, acceptable or positive, and they are shaped by many factors: from past experiences to your local or cultural environment, to the influence of social community and the impressions from media. You don’t consciously create these definitions of “normal” versus “different,” “good” versus “bad,” or “acceptable” versus “unacceptable.”

In fact, conscious and unconscious biases are often divergent; your hidden biases may exist in spite of our sincere desire to be bias-free and in direct contradiction of the attitudes you believe you have.

Why Do We Have These Biases?
Well, we can blame having unconscious bias on our cave-ancestors. Back in the day a cave-person had to quickly decide if the big-furry-sharp-toothed-animal at the cave-door was friend or foe; and those quick ascertains of safety were processed in their cave-brains. Science has shown that we receive 11 million bits of information every moment, but we can only consciously process 40 bits of data at any time. How do we manage that 99.9999996% gap? Through our unconscious brains. So, as humans it is perfectly natural for us to create these “cognitive shortcuts” to help us be safe and survive and manage all this data input.

But in 2019 we aren’t cave-folk; and that wiring sometimes goes against how we want our “auto systems” to work. Think about yourself at work: Do you want your cave-wiring impulsively taking over who you should work with, the feelings you have toward hiring someone, or defining how you act towards a new co-worker or customer? No, you don’t. You want to have your conscious brain be prevalent, and that’s not always easy to do. But it’s something you should do.

“Microinequities” & Why They Matter in our Workplace
OK, you’re at work and someone says to you, “For a woman, I’m really surprised how well you accomplished that task. Nice job.”
Some would call this a backhanded compliment: a compliment that’s really an insult. The better term for this is a “microinequity.” These are unconscious biases that come to life where people act or say things that “tip the hand” on their respective (most likely unconscious) biases.

Why does it matter for you to identify and mitigate these microinequities in your workplace? For several reasons, actually:
 Microinequities are a form of punishment for being different and occur in the context of work without regard to performance or merit.

Microinequities undermine the effectiveness of the recipient.
Microinequities take up workplace time and energy and undermine interpersonal trust and relationships.

Studies have found that over 71 percent of the workforce has experienced some form of workplace incivility or microinequity in the last five years. Incivility is evidenced by disrespectful behavior (Zauderer, 2002). What happened to these folks? According to this study:

 28 percent lost work time avoiding the instigator of the incivility/microinequity.
 53 percent lost time worrying about the incident/future interactions.
 37 percent believed their commitment at work declined.
 22 percent have decreased their effort at work.
 10 percent decreased the amount of time that they spent at work
 12 percent actually changed jobs to avoid the instigator.

How Can We Start to Mitigate our Hidden Biases and Limit our “Microinequities”?
So, what do you do about managing this unconscious, cave-selves? The first step is accepting that you DO have unconscious biases and become aware of the ones you specifically hold.

One of the best ways you can start to explore what unconscious biases you have is through Project Implicit, or the Implicit-Association Test (IAT). The IAT is a free online assessment that will measure the strength of your hidden bias between various groups. Check it out – in a safe and judgment-free way – see what hidden biases you may have. []
Second, share and discuss the concept of “unconscious bias” with others in your workplace. Share the Project Implicit website with them. Talk (if you’re comfortable) about what results you had on the site. Encourage co-workers to hold each other accountable when those unconscious biases turn into microinequities.

Third, look at the bigger picture within your workplace. What are the biases that exist within your organization, and how can you start to challenge them?

For example, look at your organization’s hiring practices. Does it tend to hire the same types of people or recruit from the same places? Are your marketing messages pretty non-inclusive? Think about your typical business practices and think as a team to ensure your collective unconscious biases aren’t impacting your business success.

So, we all harbor and exhibit unconscious bias to some extent. And that’s OK; that simply means we’re human. But it’s taking that step to identify which biases we have, take steps to “debias” ourselves, share that action with others, and really look at how we do business that is the key to change.

Dr. Steve Yacovelli is owner and principal of TopDog Learning Group LLC, a learning and development, leadership, change management, and diversity and consulting firm based in Orlando, Florida. For more information visit


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