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  • I’m The Captain Now
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    In this video outtake from the 2016 Golf Business Conference, Hale Kelly, director of golf at Maderas in San Diego, explains how he utilizes dynamic pricing and digital marketing to fill his tee sheet. Kelly explores the fundamentals of building a dynamic pricing strategy and shares insights on effectively managing it on a daily basis for maximum results. Whether a newcomer or industry veteran, this session will leave you with the knowledge you need to make yield management work for you.Read More

February 2013

Profile: Steve Mona

An industry veteran with more than three decades of experience, Steve Mona has served as CEO of the World Golf Foundation since 2008, where his duties include overseeing the World Golf Hall of Fame, The First Tee and Golf 20/20, and helping drive global initiatives on behalf of the industry. Golf Business caught up with Mona to learn more about the WGF's recent efforts and plans for the future.

Profile: Steve Mona

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