Current Issue

  • Something for‭ ‬Everyone

     When Harris Rosen, an influential yet fiercely independent figure in the Orlando hotel scene, decided three years ago that his 1,501-room Rosen Shingle Creek Resort should add more guest rooms and amenities in the near future, something had to give. Specifically: a sizable chunk of the 18-hole David Harman layout that wrapped around the multi-wing building.Read More

  • Begin On Day One

     Starting new employees off on the right foot will have them engaged from the onset.Read More

MORE CONTENT

Online Exclusives

  • Tee Time Coalition
  • Tee Time Coalition

    The primary purpose of the coalition is to support a more competitive and balanced marketplace in public golf that is both supportive of the golf course owner, operator, PGA professional and the golf consumer. This will be accomplished by promoting adoption of online tee time guidelines and best practices among technology companies, online agents, marketers, golf course operators, general consumers, and the media.Read More

June 2011

Pumping Up Revenues

Bright Ideas LogoWhen Jim Pepple cleared out some storage space in the lower level of the clubhouse at Wyncote Golf Club, he considered putting in a pool table or possibly creating a members room. Instead, seven years after finding another spot for a few stored items and spending less than $1,000 to construct a wooden partition, Pepple has beefed up his facility’s bottom line by forging a partnership with the local Curves franchise.

“We had about 700 square feet that was basically just wasted space,” says Pepple, president of the Oxford, Pennsylvania, facility. Now, he collects $1,300 per month in rent from Curves, the national women’s fitness chain.

Like Curves’ clients, sometimes things just, well, work out. A local physician installed Nautilus equipment in 2004, but didn’t get much business and moved out two years later. That’s when Curves moved in. The owners painted, installed carpet and mirrors, and brought all the necessary equipment.

“We really didn’t think we’d be able to do this much with it,” Pepple admits.

Though he does have to foot the electric bill for the space (about $300 per month because “they really like it cold in there”), Pepple is happy to provide a comfortable atmosphere for a group of women who are working hard and paying the rent. And he’s particularly pleased that some of them have even begun playing golf.

“There have been a few who’ve taken lessons,” Pepple says. “And, the guys who play golf have told their wives about Curves and they end up going there. It’s a win-win for everyone.”

In fact, the only issue that Pepple has with his partnership is that he has to deliver the mail to his tenants each day because it comes to Wyncote’s front desk. Venturing into the women’s-only workout enclave causes him to feel a bit like an interloper.
“They’re serious about what they’re doing,” Pepple says. “They give men some cross-eyed looks in there. I tell them, ‘I’m just delivering the mail, don’t kill the messenger.’”

It’s a small price to pay for a partnership with such muscle.  

 —Jeff Barr

Share/Bookmark

Leave a Comment

Yamaha Umax

Featured Resource

Owner's Manual

Owners Manual IconBrought to you by Yamaha
Visit the Owner’s Manual library within the GB Archive for practical, small business insights and know-how for your golf operation.Read More

May 2018 Issue
  • CONTENTS
  • DIGITAL FLIPBOOK


Connect With Us


facebooktwitterNGCOABuyers GuideYouTube