‘Most successful clubs will be those investing in their human capital’
Almost all clubs give some sort of nod to health and wellness these days, whether it’s a vacant card room that’s been converted to a gym, a salad and some couscous on the restaurant menu or a personal trainer who comes in once a week to teach a class on how to stretch. Keeping up with the times requires doing something to make members and guests feel like athletes.
Happy Spring! There’s an energy buzzing across the country that I sense as I make my weekly phone calls to NGCOA Members and key industry leaders. For those lying outside the sunbelt states, the energy reflects the ramping up of operations after what has felt like a long and arduous winter for some.
It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.
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