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  • Virtual Technology Changes Golf Course Design

    Whether it’s ChatGPT writing college term papers or movie buffs debating the plot of the latest “Mission Impossible” film, the subject of artificial intelligence, or AI, has hit a fever pitch. Some of that is attributable to the world’s richest man. Elon Musk has made some apocalyptic predictions concerning AI, the kind of machines-taking-over-the-world stuff that has been fodder for Sci-Fi novels since the 1800s.Read More

  • Residential Golf Revival

    In the boom times for golf that were kindled by the Tiger Woods phenomenon, it seemed that everyone wanted to play the game. The demand for golf dovetailed with the housing boom, leading to an explosion of upscale daily fee courses that were the centerpiece for residential communities. Seemingly overnight, residential construction became the driving force in the golf industry.Read More

  • The Future of Golf Sits on Eight Acres at Pebble Beach

    You don’t know what to expect until you step on the property. Then it hits you like a blinding light from the sky. Spend 10 minutes at The Hay, the par-3 facility just up the hill from the Inn at Pebble Beach, and you realize you are witnessing the future of the game.Read More

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  • Golf Business LIVE - Tech Talks
  • Golf Business LIVE - Tech Talks

    It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.Read More

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Featured Resource

Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

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