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  • A New, “Moneyball” Approach to Instruction and Coaching

    It’s a 2024 priority at Cyprian Keyes Golf Club to run a cost/benefit analysis on their Toptracer Range installation. Long owned and managed by David Frem, the upscale semi-private facility in central Massachusetts is looking to up its customer-relations game, with instruction as a catalyst. This requires intel on the connection between game-improvement and levels of golfer engagement that can generate greater loyalty and higher spend-per-visit or spend-per-season.Read More

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  • GBL Tech Talks With Parker Cohn and Host Harvey Silverman
  • GBL Tech Talks With Parker Cohn and Host Harvey Silverman

    It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.Read More

March 2023

Golf Business LIVE – Tech Talks - Special Guest Parker Cohn

It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.

For the first episode, Harvey talks to special guest Parker Cohn, founder of Performance Resource Management, an innovator in the agronomic sector. Find out how their agronomic technology is delivering superior quality while reducing the need for fertilizer and water, which can significantly boost your bottom line and create a more sustainable operation. Learn about Parker’s inventive process for naturally restoring turf health at a fraction of the cost, and the process of working with world-renowned venues such as Pasatiempo Golf Course and the San Francisco Giants’ Oracle Park.

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