In this video outtake from the 2016 Golf Business Conference, Hale Kelly, director of golf at Maderas in San Diego, explains how he utilizes dynamic pricing and digital marketing to fill his tee sheet. Kelly explores the fundamentals of building a dynamic pricing strategy and shares insights on effectively managing it on a daily basis for maximum results. Whether a newcomer or industry veteran, this session will leave you with the knowledge you need to make yield management work for you.