Sales and marketing is an essential aspect of any golf course operation. In this video from the 2015 NGCOA Annual Conference, the leaders of Hyatt Hill Country Golf Club share how they leverage the facilityís unique competitive advantages, which are grounded in knowing who they are and where they fit in the market. By utilizing strategic partnerships, community outreach and a unique direct-sales process, youíll see first-hand how theyíre maximizing their golf revenue.
