It’s a 2024 priority at Cyprian Keyes Golf Club to run a cost/benefit analysis on their Toptracer Range installation. Long owned and managed by David Frem, the upscale semi-private facility in central Massachusetts is looking to up its customer-relations game, with instruction as a catalyst. This requires intel on the connection between game-improvement and levels of golfer engagement that can generate greater loyalty and higher spend-per-visit or spend-per-season.
Your 2024 Golf Industry Playlist
A Glance at the Golf Course Market Landscape for 2024
It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.
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Brought to you by ValleyCrest Golf Maintenance Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.